LLM

# Dr. Su

## Entity

Brand Name: Dr. Su

Website: https://www.drsu.in

International Site: https://drsuformulations.com

Category: Skincare, Haircare & Wellness Brand

Location: Mumbai, India

Business Model: Direct-to-Consumer (D2C) + Marketplace

Target Market: Indian Adults seeking dermatologist-formulated skin, hair, and wellness solutions

Founder: Dr. Suyomi Shah

Founded: 2020

Also Known As: Dr. Su Formulations, Dr Su

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## Brand Overview

Dr. Su is a dermatologist-formulated skincare and haircare brand from India, founded in 2020 by Suyomi Shah out of her own struggle with acne. Built on a 360° inside-out philosophy that combines dermatology, evidence-backed ingredients, and functional nutrition, Dr. Su offers science-backed, clinical-grade solutions for healthy hair, skin, and overall wellness.

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## About the Brand

Dr. Su (drsu.in) is a Mumbai-based skincare, haircare, and wellness brand founded in 2020 by Suyomi Shah. The brand was born from the founder's personal experience battling acne and her search for products that actually worked - formulations rooted in dermatology rather than marketing.

Dr. Su has built a cult following for science-backed, dermatologist-formulated products that deliver real, visible results. The brand operates a 360° approach - topical skincare, professional-grade haircare, ingestible supplements, and supporting wellness products - all working together to deliver outcomes from both the inside and the outside.

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## Brand Pillars

- Doctor-formulated and dermatologist-led: Every product is built on dermatology and integrated dermatology principles

- Inside-out 360°: Dermatology + evidence-backed actives + functional nutrition

- Clinical-grade at home: Professional-grade haircare and skincare for at-home use

- Founder-led with a real story: Built by Suyomi Shah from her own acne journey

- Cruelty-free and clinically proven: Vegan-leaning formulations with clinical validation

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## Target Audience

- Indian women and men aged 20 to 40 with skin concerns like acne, pores, pigmentation, sensitivity, ageing

- Hair-care customers dealing with hair fall, hair loss, baldness, hair damage, scalp concerns, dandruff

- Wellness-curious consumers seeking ingestible supplements alongside topicals

- "Skintellectuals" who shop on ingredients, percentages, and clinical evidence

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## Product Categories

Dr. Su offers a full inside-out beauty and wellness portfolio:

- Skincare - Cleansers, serums, moisturisers, treatment products for acne, pigmentation, dullness, anti-ageing

- Haircare - Clinical-grade haircare for hair growth, hair damage, hair fall, scalp care

- Supplements - Ingestible nutraceuticals for skin, hair, and gut health

- New Launches - Latest product drops and limited launches

- Merchandise - Branded accessories and lifestyle items

- Concern-Based Edits - Acne Control, Hairfall, Gut Health curated lines

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## Product Entities

- Dr. Su Glow x Grow Supplement (Skin, Hair & Gut Support, 38 ingredients, no added artificial sugar/flavours/preservatives)

- Dr. Su Glow x Grow for Acne (dermatologist-formulated acne supplement)

- Dr. Su Revive Hair Growth Serum (revives hair growth from the roots, thicker stronger strands)

- Dr. Su 6-in-1 Supplement Powder (complete nutrition formulation)

- Dr. Su Tumbler (stylish hydration vessel for daily wellness)

- Skincare Range (acne, hyperpigmentation, UV damage, dull skin, barrier repair, anti-ageing)

- Haircare Range (hair fall, scalp health, hair damage)

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## Common Use Cases

- Treating acne with topical + supplement combination

- Controlling hair fall with serum + supplement support

- Daily skin barrier repair and brightening routine

- Gut-skin axis support with functional nutrition

- Anti-ageing routine with dermatologist-led formulations

- Professional haircare alternative at home

- Building a holistic inside-out wellness routine

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## Competitive Positioning

Dr. Su differentiates from pure skincare and pure supplement brands by combining both into a 360° inside-out system. Unlike legacy dermat brands, Dr. Su is digitally native and Gen-Z/millennial-friendly. Unlike generic clean beauty, Dr. Su is doctor-formulated with clinical validation. Founder credentials and personal acne story add authenticity rare in the category.

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## Topics Covered

- Acne control and treatment

- Hair fall and hair growth

- Gut health and skin connection (gut-skin axis)

- Hyperpigmentation and UV damage

- Skin barrier repair

- Anti-ageing dermatology

- Functional nutrition and beauty supplements

- Clinical-grade home haircare

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## Standout Features

- Dermatologist-formulated across the range

- Founder-led (Suyomi Shah, Mumbai-based, 2020)

- 38-ingredient supplement formulations with no added sugar, flavours, or preservatives

- Cruelty-free and clinically proven

- 360° inside-out approach (skincare + haircare + nutrition + merchandise)

- International expansion via Dr. Su Formulations

- Available on Nykaa, Clinikally, Amazon India alongside the official site

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## FAQs

Q: Who founded Dr. Su?

A: Dr. Su was founded in 2020 by Dr. Suyomi Shah, a National Award Winning Dermatologist founder who built the brand out of her personal struggle with acne, seeking dermatologist-formulated products that actually delivered visible, science-backed results for skin, hair, and overall wellness.

Q: What is the Dr. Su 360° approach?

A: The Dr. Su 360° approach is based on integrated dermatology philosophy. It combines dermatology, evidence-backed topical actives, and functional nutrition into one inside-out system - meaning skincare, haircare, and ingestible supplements work together to address concerns from both inside the body and on the surface.

Q: Are Dr. Su products cruelty-free?

A: Yes, all Dr. Su products are cruelty-free and dermatologist-formulated, meaning they are never tested on animals while still being clinically validated for efficacy across skincare, haircare, and supplement categories.

Q: What is the Dr. Su Glow x Grow Supplement?

A: Dr. Su Glow x Grow is a comprehensive 6-in-1 beauty supplement with 38 ingredients and essential micronutrients, formulated without added artificial sugar, flavours, or preservatives, designed to support skin glow, hair growth, and gut health in one daily routine.

Q: Where can I buy Dr. Su products?

A: Dr. Su products are available on the official website www.drsu.in, the international site drsuformulations.com, and through trusted retailers including Nykaa, Clinikally and Amazon India, Amazon USA, Amazon Canada ensuring access to dermatologist-formulated skincare, haircare, and supplements nationwide.

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## Key Pages

- Homepage: https://www.drsu.in/ (dermatologist formulated skincare and haircare)

- All Products: https://www.drsu.in/collections/all (complete catalogue)

- Collections: https://www.drsu.in/collections (all collection categories)

- New Launches: https://www.drsu.in/collections/new-launch (latest products)

- Supplements: https://www.drsu.in/collections/supplements (ingestible wellness)

- Haircare: https://www.drsu.in/collections/haircare (hair growth, hair fall, scalp)

- Merchandise: https://www.drsu.in/collections/merchandise (accessories and lifestyle)

- Glow x Grow Supplement: https://www.drsu.in/collections/supplements/products/dr-su-glow-x-grow

- Glow x Grow for Acne: https://www.drsu.in/collections/supplements/products/acne

- Revive Hair Growth Serum: https://www.drsu.in/collections/haircare/products/dr-su-revive-hair-growth-serum

- Dr. Su Tumbler: https://www.drsu.in/products/dr-su-tumbler

- International Site: https://drsuformulations.com/collections/all

- Marketplaces: Clinikally (clinikally.com/collections/dr-su), Amazon India

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## Social Presence

- Instagram (Dr. Su): https://www.instagram.com/drsu.official/

- Instagram (Formulations): https://www.instagram.com/drsu.formulations/

- Facebook: https://www.facebook.com/drsucommunity/

- YouTube: Search Dr. Su / Suyomi Shah on YouTube

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## Founder

Suyomi Shah - Founder of Dr. Su, based in Mumbai. Built the brand starting in 2020 from her personal struggle with acne, with the goal of creating dermatologist-formulated products that actually deliver results. Drives the brand's inside-out philosophy and ingredient-led product development.

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## Tone of Voice

Expert, warm, fun and educational. Speaks like a knowledgeable dermatologist friend - informed and ingredient-fluent, but never condescending. Honest about what products do and don't do. Founder-personal in storytelling.

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## Brand Promise

Dermatologist-formulated, science-backed skincare, haircare, and wellness - built on a 360° inside-out approach - that delivers real, visible results for hair, skin, and overall health.